Indian self-proclaimed gurus have been upping their game now with all the tricks in the book, marketing, finance, psychology, and blind fan following, hero worshipping, branding, economies of scale, outsourcing, distribution network. They are now a genuine industry, career choice and threat to conventional FMCG companies. Many brands like Patanjali, Sri Sri Ayurveda, Isha Foundation, MSG and many more have gained critical mass to directly challenge well established players in corporate India. Enjoy the game and hopefully my poem on Indian FMCG Babas.
Indian Religious Gurus vs Santa Claus
Indian FMCG Babas came with bundles of goodies
Kids thought they were Indian Santa Claus’s homies
Unbeknown to gullible Indian villagers
FMCG Babas are wolf-in-sheepskin entrepreneurs
Santa Claus bestows free gifts to kids in all neighbourhoods,
Indian Babas are mercenaries and brand their goods
Santa only wants your love and goodwill
Indian Babas have an eye on your Estate and Will
Santa wants a place in your heart
Indian FMCG Babas want a pie your grocery chart
Santa wishes yule tide and hopes all goes well
FMCG Baba blow the conch of corporate death knell